Plant leaders in hard hats reviewing production on a sheet metal floor

How we work with manufacturers

The Manufacturing Profitability Framework

Accounovation's proven four-step method for turning manufacturers' numbers into stronger margins, healthier cash flow, and profitable growth.

  • Led by Nauman Poonja, CPA
  • Manufacturing finance only
  • A partner in every big decision
  • Dallas–Fort Worth and nationwide

What's included

What each step gives you

Assess: an honest read

A written read-out of where your margins, cash and costs really stand, and the three or four issues worth fixing first.

Clarify: numbers you can trust

A close you can rely on, product and job costs that reflect how the plant runs, and a short set of KPIs on one page.

Plan: decisions with a return

Pricing built on true cost, a budget and rolling forecast, a 13-week cash view and capital plans tested before you commit.

Grow: a partner every month

A monthly review of results against plan, the decisions coming up, and someone on your side when a call can't wait.

The framework at a glance

Four steps, and then we go around again

Profit isn't a one-time fix. Each pass through the loop starts from better numbers than the last one, so the decisions get sharper every year.

Profitable growth
AssessWhere money is made and lost
ClarifyReporting you can trust
PlanPrice, forecast, invest
GrowAct on it every month
  1. Assess: Where money is made and lost
  2. Clarify: Reporting you can trust
  3. Plan: Price, forecast, invest
  4. Grow: Act on it every month
Owner and finance partner shaking hands over financial reports

Is this a fit?

Who the framework is built for

It's built for established, revenue-generating manufacturers. It tends to help most when:

  • Sales are up but profit or cash hasn't followed.
  • You suspect some products, customers or jobs lose money but can't prove which.
  • Quotes are based on a shop rate or standard cost that's years old.
  • A big decision is coming, like equipment, a new location, a refinancing or a sale.
  • The numbers arrive too late to change anything.

How we work

How a first pass usually runs

  1. 1

    First 30 days

    Assess: we review your financials, costing, cash cycle and systems, and talk to the people who run production.

  2. 2

    Days 30 to 90

    Clarify: we fix what the assessment found in the close, the costing and the reporting, so the numbers can be trusted.

  3. 3

    Next quarter

    Plan: pricing, budget, cash forecast and capital decisions, built on the corrected numbers.

  4. 4

    Every month after

    Grow: monthly reviews, decisions as they come up, and another pass through the loop each year.

The short answer

The Manufacturing Profitability Framework is the four-step way we work with every manufacturer: Assess where money is really made and lost, Clarify the numbers so you can trust them, Plan pricing, cash and investment around them, and Grow by acting on them every month with a partner on your side. Then we go around the loop again.

Why a framework instead of a report

Most owners have had an accountant hand them a stack of reports. Reports don't change anything on their own. What changes a business is a short list of decisions, made on numbers you trust, and followed up month after month.

That's what the framework is for. It gives us a common order of work, so we fix the foundation before we build on it, and so every recommendation ties back to something in your numbers.

Step 1: Assess

We start by finding out where money is actually made and lost. That means a deep look at your cost structure, your margins by product, customer and job, and your cash cycle, plus conversations with the people who run production.

The questions we answer in this step:

  • Which products, customers and jobs earn the most, and which ones lose money once labor, overhead and freight are counted properly?
  • Is your shop rate or standard cost still close to what an hour in your plant really costs?
  • Where is cash getting stuck: inventory, receivables, supplier terms or work in process?

You get a written read-out in plain language, and an agreed list of the few issues worth fixing first.

Step 2: Clarify

Good decisions need good numbers. In this step we make your reporting accurate and manufacturing-specific: a reliable month-end close, inventory and WIP that tie out, product and job costing that reflects how the plant runs, and a one-page set of KPIs.

If the assessment found that your close or costing can't be trusted yet, this is where we fix it, with our outsourced controller and manufacturing accounting work. There's no point building a pricing model on numbers that are wrong.

Step 3: Plan

With numbers you trust, we plan. That usually covers:

Step 4: Grow

This is where most advice falls apart: nobody follows up. We meet with you every month to review results against plan, look at the cash outlook and work through the decisions coming up. Between meetings, you can reach us when a call can't wait.

That's the partnership part. We're not just closing your books or sending a forecast. We sit on your side of the table for pricing a big order, adding a shift, buying a machine or talking to the bank, and we stay to see how each decision plays out. See ongoing financial partnership and fractional CFO for manufacturers for how that relationship is set up.

Then we go around again

Each year, or after a big change, we run the loop again. The second pass is faster because the foundation is in place, and the decisions get sharper because they start from better numbers.

Frequently Asked Questions

What is the Manufacturing Profitability Framework?

It's the four-step method we use with every manufacturer: assess where money is made and lost, clarify the numbers so they can be trusted, plan pricing, cash and investment around them, and grow by acting on them every month. Then we repeat the loop.

How long does it take to see results?

The assessment usually takes about the first 30 days and often surfaces the biggest issues right away. Fixing reporting and costing typically runs through the following couple of months, and planning builds on that. The exact pace depends on the state of your books and systems.

Do we need to change our accounting software?

Not usually to start. We work with the systems you have. If the assessment shows your software is holding you back, we'll tell you plainly and help you weigh the options. See QuickBooks vs. NetSuite vs. Fishbowl.

Does the framework replace our CPA or our bookkeeper?

No. We work alongside your CPA and your in-house team. We make sure the books and reporting are in the shape your CPA needs, and we bring your tax preparer in on decisions with tax consequences. See how we work with your CPA.

Is this only for large manufacturers?

It's built for established, revenue-generating manufacturers, typically in the $3M to $30M range. Smaller manufacturers often benefit the most, because every point of margin and every week of cash matters more.

Client results

What working together looks like

"Accounovation rebuilt our shop rate from the ground up and showed us exactly what an hour in our shop costs. We now bid every job with margin built in, our milestones fund our projects instead of our line of credit, and we've grown into markets well beyond oil and gas. Best of all, our team understands the numbers and can run them ourselves."

— Dan Stevens, CEO, Harrow Fabrication

Read the case study →

Some client names and identifying details have been changed at the client’s request. Results are unchanged.

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